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Houston-Themed Mural Installed on Midway's East River Site in East End Houston

Houston-Themed Mural Installed on Midway's East River Site in East End Houston

Houston-based Midway, the privately owned, fully integrated real estate investment and development firm, today announced a new public mural installation on the site of its 150-acre East River development in east downtown. Midway tapped local multidisciplinary artist David Maldonado to create the Houston-themed piece. At 60’x20’, the East River mural marks the artist’s largest work to-date.

Inspired by the surrounding Historic Fifth Ward and East End neighborhoods, the East River mural represents the power of the bayou and its ability to connect the city’s diverse communities. Mosaic tiles, beehives promoting sustainability and wellness, and an astronaut nodding to Houston’s strong ties with NASA are all included in the intricately detailed piece. Following a months-long design process, Maldonado spray-painted the mural on-site at East River over a two-week period, using six shipping containers as his canvas.

“Touching on the ideas of personal home, culture and history, this mural represents the merging components within East River’s carefully designed, multiphase, mixed-use development,” said Shannon Bedinger, Midway’s Senior Vice President of Marketing + Communications. “Our hope is that it serves as a legacy reminder of local talent and the power of the arts to create community.”

Artist David Maldonado is known for his vibrant colors, intricate details and ability to unify diverse communities through art. Drawing inspiration from folk art, street culture, and the Mexican muralist movement, he has developed a well-recognized style that has led him to work with companies and brands such as Adidas, The Houston Astros, The Houston Texans, The Houston Maritime Museum, Jack Daniels, The National Institute of Aerospace and NASA. Maldonado is also the founder of Pan Dulce HTX; a monthly creative night open to the community of Houston by partnering with local artists, poets, musicians, and non-profit organizations.

“Public art is, on its surface, beautiful artwork; but the value of art in the public space is its ability to create conversations. It builds connections and gives people a sense of pride in their city, their neighborhood, and themselves,” added Bedinger.

The cornerstone of each destination Midway creates is an expertly designed and activated public space, intended for people to connect in new, transformational ways. Public art continues to enliven Midway’s portfolios, with the latest addition being the vibrant mural at East River. This street art inspired work joins several pieces in GreenStreet’s rotating art program, which includes “Ascending Focus” by Foo Skou, a massive interactive visual and sonic score that can be played on your iPhone; “#StickTogetherHOU”, a work aggregating thousands of Post-it® notes with local heroes’ names submitted by the public; and a dynamic video lobby program currently featuring award-winning digital artists Chris Doyle and Kevin Cooley, among others.  Another portfolio highlight, Century Square’s Aggieland mural in College Station has become a local icon. At CITYCENTRE, each season is refreshed with rotating exhibitions of museum-quality regional, national and international artists in the office towers, including works by Christiane Baumgartner, Tommy Fitzpatrick and MANUAL.

ABOUT EAST RIVER

Currently in its pre-construction phase, East River’s 150 acres of carefully designed, multi-phase, mixed-use development will transform the city’s waterfront east of downtown into a new economic center. Designed to grow and evolve through multiple phases, East River is ideally positioned to serve a wide range of residents and a spectrum of housing price points, innovative and globally competitive companies, cutting-edge retail and restaurant concepts, and a host of institutional, educational and recreational opportunities. The project’s early phases of development set the tone for a world-class collection of districts by focusing on connecting Houston’s urban fabric to central green spaces, active transportation, upgraded infrastructure and an impressive mile of waterfront along Buffalo Bayou. To stay up-to-date on East River’s progress, follow along on Facebook @EastRiverHouston, Twitter @EastRiverHou and Instagram @EastRiverHouston

ABOUT MIDWAY

Houston-based Midway is a privately owned, fully integrated real estate investment and development firm that has provided the highest level of quality, service and value to clients and investors for almost 50 years. Midway’s portfolio of projects completed and/or underway consists of more than 45 million square feet of properties ranges from mixed-use destinations to office, industrial facilities, and master-planned residential communities. Midway continues to develop projects of distinction, aesthetic relevance and enduring value for investors, clients, and the people who live, work, and thrive in the environment they create.

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