Today, the East End District announced the adoption of a Cultural Arts Strategic Plan that will provide a framework for cultivating the cultural landscape of Houston’s East End over the next ten years. Created by Houston-based art advisory firm Weingarten Art Group (WAG), the plan is the result of seven months of research, analysis and community outreach to East End residents, business owners, artists, cultural activists, historians and more. The plan was made possible by a grant from the City of Houston Mayor’s Office of Cultural Affairs and was officially adopted by the East End District Board of Directors on November 19, 2020.